High Growth for All

Impact

Crafted a multi-platform narrative system for NWEA’s “High Growth for All,” transforming complex research into visually rich video, social assets, and a website that broadened the story’s reach. Gated content surpassed form-fill goals by 19% in its first three months, generating 1,786 touchpoints.

Role & Responsibilities

Design Director: Marketing Art Direction, UX Strategy, Design Systems, Brand Governance, Stakeholder Collaboration, Design Leadership, Production Collaboration

Brief

NWEA’s partnership with Schiller Park highlighted the impact of measuring growth over achievement through extensive research and data analysis. The challenge was translating this complex narrative into accessible, engaging visual content that could connect with educators and resonate with the wider community.

Solution

We built a diverse suite of assets—an eight-minute mini-doc, web experience, instructional strategy videos, and social extensions—showcasing the success of NWEA’s Schiller Park partnership. The art direction drew from educators’ daily decision-making and NWEA’s core visual language, reimagined with an editorial spin to engage both teachers, admin, and the wider Schiller Park community.

Inspiration

The project was inspired by multimedia case studies produced by outlets like The New York Times and other major brands, which blend video, data, and storytelling into immersive narratives. We aimed to bring that same editorial depth and accessibility to NWEA’s story, making research-driven insights feel both engaging and human.

Moodboard

The visual exploration began with a series of moodboards built from photography captured during our three days on site with the photo and film crew, paired with elements from the existing NWEA visual language. Because High Growth for All was a first-of-its-kind interactive experience for the company, the process also became an opportunity to thoughtfully push the brand, exploring new ways color, motion, and storytelling could work together while still feeling authentically NWEA.

Color Palette & Typography

Yellow

Midnight

Pine

Teal 25%

Magenta 25%

Multi-media Case Study

The final product was a robust, multi-media case study that wove together data visualizations, documentary-style video, on-site photography, educator testimonials, and the Transformative Ten instructional strategies. Together, these elements told the full story of Schiller Park, illustrating not just the results, but the real practices and people behind the impact.

Wireframes

The wireframe phase helped define the storytelling structure of the High Growth for All experience. Working closely with the content and web teams, we mapped the narrative flow of the site while our developer explored new functionality in parallel—allowing design, content, and development to evolve together before moving into visual execution.

Final Website

Erin Ryan
Former Sr. Content Writer
HMH/NWEA

“Bringing an interactive research report to life is an exercise in strategic thinking, collaboration, and a bit of grit. When we tackled an exploration of teaching strategies for learning recovery post-COVID, there was no time to waste. The research required our absolute best.

Yoshini consistently rises to the occasion. She possesses incredible design instincts, moving beyond what’s expected to build what the content demands.

Her bold approach is infectious. Her ideas and designs motivated the entire team to expand what we thought was possible in copy, video, and web design.

Yes, we delivered a cohesive, high-impact digital experience. But it was also that rare project where everyone walked out stronger than they went in. Yoshini didn't just contribute to that; she laid the foundation that brought out the best in us.”

TEAM: ART DIRECTOR: Yoshini White  /    SR. DIRECTOR OF BRAND STRATEGY: Kyle Walters-Sheaffer   /   ANIMATOR & SR. GRAPHIC DESIGNER: Amy Meyer   /   VIDEO: Joe Gallagher, Aaron Corpus & Matt Howell   /   WEBSITE OPERATIONS: Tiffani LeClair & Taylor Riordan  /    CONTENT: Derrick Vargason, Erin Ryan, & Monica Rodríguez   /   PROJECT MANAGEMENT: Meighan Holder & Kristi Swearingen  /  ​​​​​​​PR: Simona Beattie /   ​​​​​​​PHOTOGRAPHY: David Johnson